Freshfields brochureware
The American Lawyer Global Legal Awards 2013
Created a bespoke brochure for entry into The American Lawyer Global Legal Awards 2013. It was voted as the best designed submission received.
What Freshfields brings to you
Freshfields needed a piece of generic information about what Freshfields could offer their clients in terms of cross-sector integration. The big idea was the sum-of-the-parts is greater than the whole.
The concept was to use an arrangement of disassembled racing bike pedal parts & cogs. The graphic on the inside had to illustrate how all the sector groups work together, and are connected, without showing any hierarchy.
More Freshfields related work below.