London 2012 sponsorship
Freshfields were a 3rd tier sponsor to the London 2012 Olympics.
A ‘sub-brand’ was developed for Freshfields association with London 2012.
The 2012 look & feel had a distinctive approach to typography that was used in conjunction with a bold tone of voice to inspire and engage.
Responsibility of implementing and managing the London 2012 brand, in order to create awareness internally and externally of Freshfields’ role in the London 2012 Olympics. This involved working very closely with LOCOG as well as various international copyrights.
Autograph cards, pin badges, London taxis, Freshfields branded Adidas sports apparel and internal environment branding.